CPE Course Understanding Value from the Customer's Perspective

October 17, 2017

11:00AM — 12:00PM

Location Webinar

Member Price $39.00
Non-member Price $59.00

Curriculum Management

Field of Interest

Level Intermediate

Designed For

CEOs, CFOs, Controllers, Sales and Marketing personnel

1.00 credits

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Objective

*Understand four techniques for understanding the customer's perception of product value

Highlights

*Value's role in product pricing

*When a value pricing strategy is and is not appropriate

*Four techniques for understanding value:  

- Expert judgement  

- Customer surveys  

- Price experimentation  

- Analysis of historical data  

 

Instructors

Prerequisites

Some pricing experience is helpful

Developer

ACPEN

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